SAMSUNG, ARMANI ENTER INTO PARTNERSHIP

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Samsung Electronics and Giorgio Armani unveil the new Armani/Samsung premium LCD television.

According to a press release on Monday, Bookeun Yoon, executive vice president of Visual Display Division of Samsung Electronics said, ‘This partnership affords us the chance to offer those consumers unique products matching Giorgio Armani's sophisticated, iconic style with Samsung's leading technology.’

Giorgio Armani said, ‘Now, through the incredible advance in technology, flat screen televisions can easily be incorporated into the design solution for a home.’

The Armani/Samsung LCD Television is the second product (following the Giorgio Armani-Samsung mobile phone) designed by Giorgio Armani under a strategic marketing alliance announced by the two companies in September 2007.

The alliance foresees the development of a range of prestige portable and home consumer electronics products matching Giorgio Armani's iconic design aesthetic with Samsung's cutting-edge technology and leadership in consumer electronics. Unique design elements include a stylish remote control and a special 4-mode lighted power switch that customizes the display of the two companies' logos on the front of the television.

The television also comes with a smaller, pebble-shaped remote for basic functions that rests at the corner of the stand. staff report