LUXURY WATCH THAT DOESN'T TELL THE TIME SELLS OUT

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A £150,000 watch that doesn't even tell the time has sold out within hours of going on sale.

The crocodile skin strap accessory, called ‘Day & Night’, is encrusted with sapphires and made from steel salvaged from the wreck of the Titanic.

Its face is divided into two sections - a dark half to signify night and a lighter half to signify the day.

A limited number were made by Swiss manufacturers Romain Jerome and they sold out within 48 hours after being presented at a watch exhibition.

The Brazilian footballer, Ronaldo, was given the first one.

Romain Jerome, who are based in Geneva, would not reveal who the other customers were other than to say they were ‘very rich clients, who have taste for the luxurious’.

They describe the timepiece as a ‘world unique - a watch that does not tell the time’.

‘With no display for the hours, minutes or seconds the Day & Night offers a new way of measuring time, splitting the universe of time into two fundamentally opposing sections: day versus night.

‘A new interpretation of time, an avant-garde approach that is different and even disturbing.’

Chief executive Yvan Arpa, said: ‘Anyone can buy a watch that shows time, but only a discerning customer can buy one that doesn't.’