DE DE CE

Profile

Dedece was formed in 1978. Dedece was established by and remains to this day a family business owned and run by the Engelen family.

It is this FAMILY passion and dedication that ensured dedece remained focused and committed through the ongoing evolution of design appreciation in Australia. We believe that our design industry historical background will be further enhanced as our expanding marketing strategies continue to expand design awareness into the Australian marketplace. Dedece has been synonymous with the presentation and marketing of international quality interior and exterior design products into the Australian marketplace since inception.

We have a lasting mission to provide objects, which create strong and lasting design impacts yet at the same time fulfill the functional needs of the customer. Dedece continues to objects that reflect the very best in contemporary home hospitality and office needs.

We are proud of our efforts over the past 24 years in actively developing the Australian market's awareness of quality international design. In fact more than any other Australian company still in existence today dedece is credited with the ongoing awareness of international design in Australia. From our earlier days presenting Memphis Fritz Hansen Artemide Louis Poulsen Vola Stelton etc to our current manufacturer collections featuring Knoll Cappellini Minotti Depadova Adelta Lammhults Vola etc., dedece has been at the forefront of design promotion in Australia.

Dedece prides itself on its acknowledged STYLE LEADERSHIP role in the Australian design community.
Dedece is very proud to exclusively represent a select portfolio of quality and innovative collections from world leading manufacturers. In order to showcase those product collections fully dedece has put in place a network of beautifully presented product showrooms. Dedece has its own showrooms in Sydney Melbourne Brisbane and appointed dealers for Perth and Adelaide. They are all manned by professional sales people who promote the product collections to architects, designers, decorators, engineers, consultants and retail customers.

We have committed our energies to a great number of in-showroom events, e.g.
· product launches
· design industry activities
· brand identification programs

As well as actively supporting the design industry as a whole e.g
· design college shows
· charity events
· magazines and newspaper editorial
· in-house newsletters

These are all supported through ongoing prominent advertising campaigns featured in the leading architectural and consumer magazines. All of these areas of marketing together with exclusive representation of innovative and quality pieces from the world's best manufacturers reinforce dedece's acknowledged position of STYLE LEADERSHIP in the Australian design community.