Profile
Bang & Olufsen is a Danish company that designs and manufactures high end audio products, television sets, and telephones. The company was founded in 1925 by Peter Bang and Svend Olufsen, whose first significant innovation was a radio that worked with alternating current, when most radios then in use were run from accumulator batteries.
Their work with radios and loudspeakers led them to devise a principle: Their products should be capable of high fidelity musical reproduction. They held as an ideal that the music you experienced through their sets and speakers should reach your ears uninfluenced by the limitations of technology. To this end, they rate the psychoacoustics of their products as more important than instrument-based testing of their products during design and testing.
Products from B&O are intended to reflect cutting edge industrial design, in appearance, function and operation. Bang & Olufsen does not employ any designers, preferring that they should be independent of the company.
Many of B&O's products in the 1970s and 80s were designed by Jacob Jensen, whose design firm is still in operation today. In recent decades, David Lewis has been B&O's chief designer, responsible for products that have been much imitated by other manufacturers of home electronics.
NSW LOCATIONS:
Bang & Olufsen at David Jones Sydney
David Jones City Store Market Street
2000 Sydney
Bang & Olufsen Double Bay
424 New South Head Road
2028 Double Bay
Bang & Olufsen Paddington
188 Oxford Street
2021 Paddington
Bang & Olufsen Willoughby
311 Willoughby Road
2068 Willoughby
VICTORIA LOCATIONS:
Bang & Olufsen Armadale
1152-1154 High Street
3143 Armadale
Bang & Olufsen at David Jones Melbourne
Mezzanine level, 299 Bourke Street
3000 Melbourne
Bang & Olufsen Camberwell
841 Burke Road
3124 Camberwell
Bang & Olufsen Collins Street
179 Collins Street
3000 Melbourne
QUEENSLAND LOCATIONS:
Bang & Olufsen Fortitude Valley
50 James Street
4006 Fortitude Valley
Bang & Olufsen Gold Coast
131 Ferry Road Southport
4215 Southport
SOUTH AUSTRALIA LOCATIONS:
Bang & Olufsen at David Jones Adelaide
David Jones City Store Rundle Mall
5000 Adelaide
Bang & Olufsen Hyde Park
82 King William Road
5061 Hyde Park
WESTERN AUSTRALIA LOCATION:
Bang & Olufsen at David Jones Perth
622 Hay Street
6000 Perth
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