SHIMANO FISH

Profile

Shimano is recognised as a world leader in manufacturing bicycle components and sport fishing equipment. Our business philosophy is based on developing products that help people to interact with nature through the outdoor activities they love.

In our rapidly growing urban society it is sometimes easy to forget the importance of harmonious balance between people and nature. Protecting that balance will assure the world's children the very same natural experience we enjoy today. We will be firm with our resolve towards the realization of our corporate ideal- making ourselves closer to people while bringing people closer to nature.

To some, fishing is a sport, to others it's a recreational activity, and some insist that it's a natural skill. However, we define fishing as a special activity, unique in its ability to help us appreciate the great outdoors in a personal way. Fishing allows us to commune with nature in contemplative solitude, or to enjoy nature in the company of friends who also love the sport. Fishing is also a great way to spend quality time with the family away from urban distractions. The sport is unique in its ability to refresh us both in body and spirit.

At Shimano, we're working to enhance the fishing experience with rods and reels designed according to the latest advances in biomechanical engineering. At Shimano, we don't design sport-fishing products just to put new models on the market, but to take advantage of the latest knowledge gained from our research into human engineering. This is why our fishing rods are incredibly strong in relation to their lightweight, and why our reels conform to the natural contours and movements of the hands while working with the precise mechanical action of a fine timepiece.

Shimano fishing equipment is designed to satisfy user demands on every level. The polished high-tech appearance appeals to the eye, the precision operation to the hand, and the overall performance to the sportsman's heart. It's advanced technology that's applied on a human scale to enhance human performance.

At Shimano, we are manufacturing our products on the principle of "people". At Shimano, we will continue our efforts to setting our goal high to harmonize people and our products.

Society has entered the "digital" age, a time of tremendous change and technological growth. All the while, increased concern about the environment has reminded us of our association with nature and the immediate need to take fundamental measures in its protection, even as we progress to greater heights of technology.

Pursuit of Dreams: at Shimano we will continue to pursue a joyful life for people with our products, and we believe firmly that our work will create new lifestyles of cycling and sport fishing required for a more positive future.